Wedding Flower Costs & Budget: How to Get the Biggest Blooms for Your Buck
Two of our favorite Brooklyn florists tell us how to keep your wedding flowers costs from outgrowing your event's decoration budget. (Pun most definitely intended).
Once you’ve built the foundation of your wedding website, it’s time to make it feel like you. The best wedding websites give guests a glimpse into your story, your style, and the experience you’re creating—without revealing every personal detail of your relationship. It’s a balance of warmth and privacy, personality and polish.
Here’s how to create a site that feels genuine, inviting, and beautifully personal—without crossing into oversharing territory.
Your “About Us” or “Our Story” section is one of the most visited parts of your wedding website. Guests love reading how you met, your proposal story, or what makes you two click. But remember: this isn’t your full memoir.
Keep it short and warm. Two to three paragraphs is plenty. Focus on moments that shaped your relationship, not every date or inside joke. Write like you’re telling a friend-of-a-friend who’s meeting you for the first time.
If you’re stuck, our guide 5 Questions to Help You Write Your Love Story is a great place to start.
Pro tip: If one of you is a stronger writer, have that person draft, and the other edit. This keeps your tone consistent and your story cohesive.
Your photos set the tone for your site. Professional engagement shots are wonderful—but not required. Some couples use favorite travel photos, candid snaps from friends, or even high-quality phone photos. Riley & Grey’s layouts are designed to make any image look beautiful. If you’re still waiting for professional photos, use what you have. A great temporary option is to include a scenic image of your wedding location or something that reflects your aesthetic—like a landscape, city skyline, or floral detail.
Avoid: posting dozens of images, extremely personal selfies, or photos that include sensitive details (like your home address visible in the background). Keep it focused on the joy, not every private moment.
Your website’s design can say as much about your personality as your words do. Whether you’re drawn to modern minimalism, romantic details, or bold colors, your Riley & Grey site lets you customize fonts, layouts, and tones to match your vision.
Use your color palette and typography as subtle storytelling tools:
It doesn’t have to match your wedding decor exactly—think of it as a preview of the experience you’re creating.
One of the biggest perks of using Riley & Grey is control over who sees your site. You can choose whether your wedding website is private, password-protected, or visible only to those with your custom URL.
To learn more, visit our Site Security and Password Protection article in the Help Center.
Every section of your website should serve a purpose. Before adding content, ask yourself: Does this help my guests?
If you have a question form or RSVP section, link it to a dedicated wedding email address (we have a full guide on that here). This ensures all guest inquiries, RSVPs, and gift notifications go to one organized inbox—without mixing into your personal email.
You can also use your site to send updates or reminders. For example, if travel logistics change or your weekend schedule shifts, just update the info on your site and guests will always have the latest version.
Your voice sets the emotional tone of your site. Whether you write together or alternate sections, keep it friendly and inclusive.
Warm and genuine works best. You don’t need to sound overly formal or like a wedding planner. A simple “We can’t wait to celebrate with you” often lands better than “Formal attire required for all events.”
If you’re having a destination wedding or multi-day celebration, use your copy to guide guests gently through what to expect, not overwhelm them with logistics.
Your wedding website doesn’t need to be perfect on day one. Start with the essentials and add as details come together. It’s perfectly normal to update travel info, RSVP forms, or even swap out images as you go.
Riley & Grey’s editor saves your progress, so you can build little by little—together.
Your guests visit your website to celebrate with you, not to read your entire relationship history. A few heartfelt touches—a favorite photo, a thoughtful “how we met” paragraph, a meaningful quote—go a long way.
When in doubt, share what adds joy and clarity, and save the rest for your vows or the dance floor.
With Riley & Grey, you have full control over what you share, how it looks, and who gets to see it. That’s the beauty of a personalized wedding website: it reflects your story, on your terms.
Two of our favorite Brooklyn florists tell us how to keep your wedding flowers costs from outgrowing your event's decoration budget. (Pun most definitely intended).
Create a stunning wedding website with this step-by-step guide! From RSVPs to registries, learn how to design a site that keeps guests informed and matches your wedding style.
Find a custom wedding website URL that reflects you as a couple and is easy for your guests to remember.